Toothpicks and Logos: Design in Everyday Life
| Author | : | |
| Rating | : | 4.96 (925 Votes) |
| Asin | : | 0192803212 |
| Format Type | : | paperback |
| Number of Pages | : | 224 Pages |
| Publish Date | : | 2016-07-05 |
| Language | : | English |
DESCRIPTION:
In Toothpicks and Logos, John Heskett illuminates a subject as vast and complex as human life itself, ranging from the earliest found implements in our history--the stick, the shell, the cupped hand--to modern advertising logos, software interfaces, and even the lowly toothpick. Design touches virtually every aspect of our lives, imbuing the most humdrum of objects with meaning. Heskett examines architecture, multimedia, computers, software, and even the role of government in influencing design trends and he offers fascinating insights into how major companies such as Nokia, Ford, and Sony approach design. Finally, we are shown an exciting vision of what design can offer us in the future and especially its role in humanizing new technology. Going beyond issues of style and taste, he describes how different cultures and individuals personalize objects--even simple objects, such as a toothpick, can have their design modified to suit the specific cultural behavior in different countries. Here is a truly groundbreaking book, one that will transform the way we think about des
Moving rapidly from one example to another, the book whets the appetite for deeper information and comes through with a robust "For Further Reading" section. From Library Journal An ambitious overview of the concept of design in the largest sense of the word, this volume tackles a diverse range of subjects, from tableware to advertising campaigns. It is best suited to larger libraries or libraries with extensive liberal arts, fine arts, or communications sections. Rather than organizing the book by profession or discipline, he takes the perspective of the end users (or receivers) and considers how they encounter design in their day-to-day lives as objects, environments, communications materials, identities, wayfinding systems, etc. Phil Hamlett, Turner & Assocs., San FranciscoCopyright 2002 Reed Business Information, Inc. of Technology) guides the reader through a cursory yet compelling exploration of the myriad incarnations o
clear and concise overview on design today This is a well written snapshot of what comprises the disciplines of "design," from industrial products or even entire environemnts to the crafting of organizational images. In a perfect economy or detail, the curious reader can explore the modalities of all these disciplines as they are practiced today. It is useful and indeed fascinating. I kn. Well designed overview of what design is and why it matters. This book held my attention and enjoyably helped me understand the concept of design from a holistic point of view rather than a "graphic design," "industrial design" or "any-other-niche design" point of view. Heskett has written a very readable (5-6 hours, and I don't read fast) book that successfully communicates what design is and why it is i. A Customer said great book. Gives a quality overview of the layers of design concerns and approaches for industrial design. No topic is examined in depth, which keeps the book flowing and light.