Uplift: The Bra in America
| Author | : | |
| Rating | : | 4.91 (922 Votes) |
| Asin | : | 0812236432 |
| Format Type | : | paperback |
| Number of Pages | : | 264 Pages |
| Publish Date | : | 2013-04-24 |
| Language | : | English |
DESCRIPTION:
Less a history of the bra than a study of its relationship to history, the book traces public perception of the bra's foremost function: originally conceived as a garment meant to promote women's health, it came to be seen as one meant to improve their appearance. Many of Farrell-Beck and Gau's discoveries are surprising: Who knew that the U.S. (Dec.)Forecast: Uplift will appeal primarily to women's studies and pop culture scholars, and readers interested in the history of fashion. Bra design, the authors demons
Daughter likes the book Amazon Customer Bought this for my daughter who is in the fashion industry. A Customer said A terrific read!. This readable history of the brassiere is both fun and informative. Topics of discussion include the transition from the corset to the bra, how the bra reflected women's changing position in society, and the birth of companies like Maidenform and Victoria's Secret.. I did a program on the history of the bra I did a program on the history of the bra, YES, there really is a history. It was a hit!
Colleen Gau is President of CPRTex, Inc., a home-based conservation of textiles business and the author of articles on clothing and health. . Jane Farrell-Beck is Professor of Textiles and Clothing at Iowa State University
Over the years the bra has been stereotyped as an object of seduction, glamour, and even oppression. In Uplift: A History of the Bra in America Jane Farrell-Beck and Colleen Gau use this item of clothing to gauge the social history of women and to understand the business history of fashion. Viewing fashion as a means to entertainment, self-creation, and everyday art, the authors illuminate the effect the brassiere has had on women's lives—their style, health, and economic opportunity.Rich in examples from advertising, movies, and other areas of popular culture, Uplift moves beyond featherbones and fiberfill to provide a sense of the dynamic relationship of the bra to wider issues in society.