The Earth's Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution
| Author | : | |
| Rating | : | 4.77 (855 Votes) |
| Asin | : | 1603582398 |
| Format Type | : | paperback |
| Number of Pages | : | 384 Pages |
| Publish Date | : | 2017-06-08 |
| Language | : | English |
DESCRIPTION:
How unlikely was that?The Earth's Best Story is a bittersweet tale about the founding of Earth's Best Baby Foods twenty-five years ago. The Earth's Best Story tells how Ron and Arnie Koss succeeded in creating the first nationally distributed organic foods company to sit next to its mainstream competition on supermarket shelves-a step that revolutionized and empowered the organic-foods movement as a whole-and benefited hundreds of farmers as well as the millions of babies whose very first foods have been organically grown, thanks to Earth's Best.The Koss brothers, Ron and Arnie, had been sprout growers, broommakers, tool restorers, butlers, and natural-foods clerks, yet raised millions of dollars to start the first organic ba
Fascinating and humbling indeed Farm Chick The Koss brothers have an incredible tale to tell in making their dreams come true by creating Earth's Best baby food. One can't help but cheer with them in acheiving the multitude of milestones and hurdles they contend with. Their different (as twins can be), yet complimentary personalities really shine through in their entertaining writing style. I can't help but love them both. I applaud their integrity, dedication, the way they truly cared for their employees, and their strict standards for an innovative organic product. Their courage was truly remarkable considering what they were willing to take on. I believe it was healing (and cer. utterly inspiring wonderfully humorous what a read!!! I LOVED this book: engaging from the very first page, the compelling journey of these visionary twin entrepreneurs kept me turning the pages What an amazing account they share with us and written with a wonderful blend of courage, insight, and sparkling wit This book moved me -- made me laugh, and choke up -- and left me deeply inspired. Way more than a book about business -- this is a vastly enjoyable "must read" for anyone who needs their hope rekindled in a world so often overrun by the senseless pursuit of money. A rare and wonderful find!!. An inspiring story well-told Jijnasu Forever Autobiographical narratives can tend to be very self-flattering or self-absorbed especially when the focus is on one's "labor of love". This book is a notable exception. The Koss brothers are not only able to keep their self-adulation to an absolute minimum with a very down-to-earth sense of humor, they are able to provide a careful reader a treasure trove of ideas on taking/managing/perceiving risk when it comes to entrepreneurship. The discussions around shifting the control from distributors to the retailers to create a "pull system" and the origins of the OFPANA (now the Organic Trade Association) and the failure of an apple-juice (mi
. Ron enjoys working as a consultant for socially responsible enterprises and has a special interest in group dynamics, organizational development, and conflict resolution. He was actively involved in the development of organic certification standards, which eventually led to the Organic Foods Act of 1990. Arnie has served as a consultant to several prominent natural products companies and is presently the Managing Partner at aio Food Group, a Hawaii-based pro
Although the brothers wound up losing control of the company (and leaving even before it was sold to Heinz in 1996), their efforts helped forge a new organic path through the mainstream food wilderness, and that's a lasting victory. It's an entertaining and enlightening textbook for anyone who dares to live their green dreams."--Joel Makower, Executive Editor of GreenBiz and author of Strategies for the Green Economy"For parents concerned about health and the environment, and organic consumers, this is an enjoyable and uplifting book. Readers who open these covers will hear the shouting