MR. BEAUTY: AN AFFAIR WITH THE BEAUTY INDUSTRY
| Author | : | |
| Rating | : | 4.13 (984 Votes) |
| Asin | : | 1508619573 |
| Format Type | : | paperback |
| Number of Pages | : | 146 Pages |
| Publish Date | : | 2016-11-25 |
| Language | : | English |
DESCRIPTION:
"A book about beauty and life's winding path all in one" according to Mark M. I wasn't expecting to be as engrossed as I was, given the topics of the book, but once I started reading I couldn't stop. The book offers insights into the beauty industry, how marketing works, and ultimately what women themselves are interested in and how they define beauty, a seemingly very subjective thing. Robert Montagnese manages to take a change-of-life story and clo. I could not put it down until I was done. Evadne Giannini Fascinating.I don't know what I was exactly expecting. The personal pieces were great fun. BUTWhat a great piece of research! And incredible insight as to where "Beauty" has really gone. I just hope the industry is listening. Thank you.
. About the AuthorRobert Montagnese received the moniker “Mr. The result is a revealing and sometimes shocking study of how women perceive and react to the topic of beauty. With thirty years’ experience in beauty, health, and fashion, Montagnese wanted to get closer to the core of consumers buying beauty products.His strategy was simple: sign up as an Avon sales representative and sit down one on one with the women making beauty care purchases. Beauty” from leading publishers in the beauty magazine trade
With thirty years’ experience in beauty, health, and fashion, Montagnese wanted to get closer to the core of consumers buying beauty products.His strategy was simple: sign up as an Avon sales representative and sit down one on one with the women making beauty care purchases. Beauty” from leading publishers in the beauty magazine trade. The result is a revealing and sometimes shocking study of how women perceive and react to the topic of beauty. . Robert Montagnese r
Beauty” by beauty magazine publishers, Montagnese devised a simple but groundbreaking means of engaging with the customers buying the beauty products promoted across all channels of media: he actually talked to the customers themselves.Signing up as an Avon sales representative at the company’s East Harlem, New York, recruiting headquarters, Mr. Beauty is an entertaining, revealing, and sometimes shocking study on women’s attitudes towards beauty—and an industry that survives by selling attraction.. Dubbed “Mr. Rich in new insights into beauty care, Mr. Robert Montagnese is a thirty-year veteran of the beauty industry. Beauty set out with beauty pamphlets and samples in hand to discover how women feel about beauty care. Montagnese interviews over one hundred women as they candidly discuss beauty brands, product innovation, celebrity value in marketing, and other topics of interest to anyone in the beauty industry. Beauty. The beauty business is a multibillion-dollar industry where constantly evolving product innovation, celebrity endorsements, and market research compete for women’s attention, loyalty, and money. Product and company success or failure depends on correctly reading what women want and providing it in a timely and attractive fashion. What he discovers forms the basis of Mr