Management of Art Galleries
| Author | : | |
| Rating | : | 4.15 (653 Votes) |
| Asin | : | 0714873268 |
| Format Type | : | paperback |
| Number of Pages | : | 152 Pages |
| Publish Date | : | 2016-11-21 |
| Language | : | English |
DESCRIPTION:
The art world is tough, the rules are a mystery, and only the lucky few make money' - so how can galleries succeed?What makes a commercial art gallery successful? How do galleries get their marketing right? Which potential customer group is the most attractive? How best should galleries approach new markets while still serving their existing audiences? Based on the results of an anonymous survey sent to 8,000 art dealers in the US, UK, and Germany, Magnus Resch?s insightful examination of the business of selling art is a compelling read that is both aspirational and practical in its approach.
He studied economics at Harvard University and the London School of Economics. Resch's experience as a former gallery owner and as founder of the art-collector database, Larry's List, together with his doctoral studies focused on the art market, give this book persuasive power.. Magnus Resch is an entreprene
If you take Management of Art Galleries with humour and a 100 grains of salt you may find yourself enjoying a chuckle while taking in a handful of fun facts and studies--Kenny Schachter "The Art Newspaper "
Christina NYC said Wish I had read it before-- Fabulous read!. I have been a gallery owner for over 7 years now. I only wish that I had Magnus Resch’s book at hand before I began this venture. Most of what his text describes are the exact instances and realizations that I, unfortunately, had to learn the hard way. For example, when it comes to marketing the gallery, Resch encloses a variety of brilliant ideas. Of course, not everyone is a sparkler, however, the key message is understood.I also appreciate that Resch doesn’t speak down to the reader or in "know it all" language. His tone is very co. Why are Gagosian and Zwirner so wealthy? This book gives us the answer. Charlotte B. The dominant question Resch poses is, ‘what factors make a gallery successful?’ The writer’s explanation is not only eloquent, but rich in pertinent data. For the first time we see the subject treated truly scientifically, presenting thorough research to support a sound and important argument.I have read many books in the field (33 Artists, $12 Million Dollar Shark, The Art of the Deal, to name a few) in which the authors attempt to unravel the mystery that is the ‘art market’. Resch is the only author to present us . Dear gallerist, please read it! As an artist I have been dealing with art galleries for over 20 years now. And it sucks! Too often I feel unsupported, left alone. And too often I was waiting for my money. Not to speak about endless discussion who covers the transportation costs for fairs, frustrating shows where nothing got sold but promises were high, etc.This book serves to me as a check-list for any gallery I will work with in the future. It‘s a valuable insight into the business of art. Why not ask my gallery about their revenue to find out in what tier they are? And