Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)
| Author | : | |
| Rating | : | 4.89 (761 Votes) |
| Asin | : | 0231158386 |
| Format Type | : | paperback |
| Number of Pages | : | 248 Pages |
| Publish Date | : | 2015-03-18 |
| Language | : | English |
DESCRIPTION:
Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.
Formerly the executive director of its Batten Institute, a foundation established to develop thought leadership in the fields of entrepreneurship and corporate innovation, she has also served as chief learning officer for the United Technologies Corporation (UTC) and as associate dean of the MBA program at Darden.Tim Ogilvie is CEO of Peer Insight, an innovation
LSAndersonNovel concepts, few practical examples of its application LSAnderson40 At first I really liked this book. I had taken the online version of the course through a MOOC and found the approach novel. I am responsible for the continuous improvement initiative at my company and like to keep abreast of differing techniques to spark creati. 0 said Novel concepts, few practical examples of its application. At first I really liked this book. I had taken the online version of the course through a MOOC and found the approach novel. I am responsible for the continuous improvement initiative at my company and like to keep abreast of differing techniques to spark creati. EastWest said Interesting but shortcoming introduction to service design (horrible Kindle lay out). Good introduction to service design for business people, but definitely no hands-on manual. The structure is well done with a clear focus on the advantages of each service design method, with an emphasis on decreasing risk. This could have been an alternate titl. Don't purchase the kindle version. It's useless. The kindle version is simply bad. Most of the tables are impossible to read or improve their view settings.
This is an eye-opening book that will reveal the action-based approach to design thinking, the series of inaccurate assumptions made in most business thinking, and how to become better at recognizing and strategizing around opportunities that exist within not only our core business, but other avenues as well. (The Midwest Book Review) . Highly recommended. (Harvey Schachter Globe & Mail)Anyone wishing to get up to speed on design thinking by actually test-driving the methodology on their own will find great value in this tutorial-in-a-book (Matthew May AMEX OPEN Forum)A fine survey of a hot business trend. If design thinking intrigues you, this would be