A Big Life In Advertising
| Author | : | |
| Rating | : | 4.54 (682 Votes) |
| Asin | : | 0743245865 |
| Format Type | : | paperback |
| Number of Pages | : | 320 Pages |
| Publish Date | : | 2016-08-01 |
| Language | : | English |
DESCRIPTION:
A colorful mix of historical narrative, revealing personal memoir, and sassy industry tell-all, A Big Life in Advertising offers up Mary Wells Lawrence's bubbling take on life, love, and plugging products. While Lawrence's story is less about her agency's creative work and more about her impressions of and interactions with virtually everyone who was anyone in the advertising world of the '70s and '80s, she does include glimpses into her own childhood, life as a mother, and battles with cancer, adding a touch of reality to an otherwise glittering world. Well, spills it into your lap, actually. But when denied the title of president, Lawrence "let loose the bear," as she puts it, and with the creative team of Stewart Greene and Dick Rich, set up shop as Wells Rich Greene. After an inspiring stint as one of the infamous Bil
As The New York Observer put it, her agency, Wells Rich Greene, created ads that "etched indelible phrases into the public imaginations: 'Flick your Bic' and 'I Love New York!' and 'Plop plop, fizz fizz, oh what a relief it is.'" For those thinking about a life in advertising for themselves and for anyone who enjoys being transported by a great storyteller's art, Mary Wells Lawrence is the most energetic, passionate guide to the world of American advertising in all its brilliance, excitement, fun and crazines. The first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange tells her "riveting story: How she shattered every glass ceiling and became a Madison Avenue legend."* From her role as fledgling copywriter at Doyle Dane Bernbach -- the agency that made big-car-obsessed America fall in love with the funny little Volkswagen -- to her brilliant campaign for Braniff Airways that had the flying public scrambling for seats on wild-colored planes to founding the fastest-growing ad agency in history, Mary Wells Lawrence's life in advertising couldn't be any bigger
Should appeal to a wide range of readers. frumiousb I was not expecting a lot from this book. It was recommended to me, and I picked it up in a half-hearted way. I thought it was something that I would breeze through and forget about. Instead, I was pleasantly surprised. I found it a book that I both enjoyed reading and would recommend. At least, I would recommend it with some reservations.The good sides of the book appear in her instructive stories about the advertising business. Lawrence brings the messa. A Customer said Less than Meets the Eye. Narcissism never had it so good. The personal pronoun is overdone even though this is an autobiography. This book lacks context in almost every instance. Years from now, many readers will remember that Mary Wells and Harding Lawrence had a grand time living on the French Riviera and the Caribbean. They won't have more than a clue how the couple worked together on Braniff (which went bankrupt), or how Mary came to claim and reclaim the Continental Airlines. For old ad guys and gals A Customer This is indeed a poorly written book, but it does share the insight of a great icon of the 70s and 80s ad game. For those who were/are in advertising, the perspective Lawrence gives is fun to remember when people and personalities really made a difference. An easy read, a few insights but really like reminiscing with a colleague about the "good old days." Lots of us would have loved to have just one of those tales to tell. The other reviews I've read on A