12 Months of Marketing for Salon and Spa: Ideas, Events and Promotions for Salon and Spa
| Author | : | |
| Rating | : | 4.14 (970 Votes) |
| Asin | : | 1451515952 |
| Format Type | : | paperback |
| Number of Pages | : | 218 Pages |
| Publish Date | : | 2013-01-01 |
| Language | : | English |
DESCRIPTION:
. Elizabeth says, "Everything is marketing. "Since people's perceptions about your business (and you) are being influenced at every touch point, it's vital for the business owner to think through the customer experience from beginning to end, from the first possible point of contact or exposure through the appointment itself, to what will happen afterward. Elizabeth has worked with distributors, manufacturers and salons and spas in the professional beauty industry since 2004. About the Author Elizabeth Kra
"Since people's perceptions about your business (and you) are being influenced at every touch point, it's vital for the business owner to think through the customer experience from beginning to end, from the first possible point of contact or exposure through the appointment itself, to what will happen afterward. Elizabeth Kraus is the owner of Be InPulse branding, marketing and design and the author 365 Days of Marketing, Make Over Your Marketing and 12 Months of Marketing f
With the economic downturn of the past several years and continued slow consumer spending projected to last for the foreseeable future, beauty industry professionals have seen clients extend the time between routine salon services by an additional two weeks (or more) and an increasing number of clients are doing their own hair color and purchasing more hair and skin care products from retail stores. You can evolve the salon or spa into a social, tribal site for clients that blurs the lines between their service appointments and their social, professional and family lives.. In the spa segment the disparity between the old normal and the new normal is even greater. The health and future of salon and spa professionals depends upon reinstating their role as exper
CEO said Don't waste your money.. Another dud by Kraus.. Refreshing and Innovative "12 Months of Marketing for Salon and Spa" started my creative juices flowing immediately. I very much appreciate the author's approach to "tribal community" and reminding the reader that we all live around and among people. Why do we always think that we exist alone and cannot reach out for beneficial help?While reading this book, I realized that Elizabeth Kraus knows her subject matter well and can apply her skills and crea. Evilang said Not worth the money. I agree with the last review. Not only is it basic but some of the ideas are just ridiculous. I ordered this book andThe Calender by the same author and both were a waste of money.