Undressing the Ad: Reading Culture in Advertising
| Author | : | |
| Rating | : | 4.64 (926 Votes) |
| Asin | : | 0820437557 |
| Format Type | : | paperback |
| Number of Pages | : | 250 Pages |
| Publish Date | : | 2013-06-10 |
| Language | : | English |
DESCRIPTION:
Valdivia's analysis of gender, class, and sexuality in lingerie catalogs, the audience is clearly kept in mind and spoken to with intelligence and insight.- (David Slayden, Journalism & Mass Communication Quarterly)" . Throughout, the contributors steadfastly point us beyond the sometimes rarefied air and mythopoetic world of cultural criticism to the unequal and stratified social worlds in which advertising participates as a powerful and kinetic cultural force. 'Undressing the Ad' is a rare treat: an anthology of essays written against the grain of mainstream and radical discourse on popular culture.- (Cameron McCarthy, Institute of Communications Research, University of Illinois at Champaign) -Teachers will find that its eleven es
Before joining academia she worked in New York as an advertising copywriter for J. She has a doctorate in education from the University of Massachusetts. Ayer, and Grey Advertising. . Walter Thompson, N.W. The Editor: Katherine Toland Frith is associate professor and past chair of the advertising department in the College of Communications at the Pennsylvania State University. She taught advertising as a Fulbright Professor in Malaysia in 1986-1987, in Indonesia in 1993, and recently pub
Want to see through the spell of the Madison Avenue spin-doctors in our consumer-focused world? Then, this is the book for you! RNS Ever wonder what those ads in Victoria's Secret are really all about? Or, what about the psychology behind the "This is your brain on drugs" public service announcements? Or, what's the deal with Danny DiVito walking around munching on Dunkin' Donuts all through the movie "Other People's Money?" (Yep, he brings up Dunkin' Donuts nine times during the movie.)Read "Undressing the Ad," edited by a former J. Walter Thompson advertising copywriter, Katherine Toland Frith of Penn State, and you'll never look at advertisements the sa
The readings in this book take a decidedly critical political perspective and explore how representation in advertising upholds certain economic and political structures and subverts others, and exposes the myth that advertisements are merely messages aimed at selling goods and services. By introducing critical scholarship on advertising in a way that is accessible, the book attempts to show how issues of race, class, and gender are expressed in contemporary advertising. Undressing the Ad aims to empower readers to become media literate through the work of deconstructing the consumer culture that surrounds them. Rather they are texts that shape contemporary culture