Turnaround: How Carlos Ghosn Rescued Nissan
| Author | : | |
| Rating | : | 4.81 (997 Votes) |
| Asin | : | 006051485X |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
In the process, he has become a celebrity (he is hero of a series of admiring comic books) and a champion in global business circles.. Arguably the world's most successful CEO, Ghosn rescued the Japanese automaker from the brink of bankruptcy, achieving record profits in only two years. The astonishing business story and management strategies of Nissan's president, Carlos Ghosn. The book, written in narrative style by a journalist, will have Ghosn's complete cooperation. This is the story of how he did it. When Carlos Ghosn, a 46–year–old, fiery Brazilian was installed as president of the Japanese corporate giant, Nissan, the automotive world was astonished. He accomplished his goal and then some, using western business techniques that had never been tried before in that tradition–bound country. Readers will learn how he went
From Publishers Weekly The facts of Magee's account are quite startling. Journalist Magee lays out Ghosn's management style, his mantra of complete transparency and responsibility, and all the tiny victories that went into returning Nissan to the top ranks of automakers. Nissan, once a darling of the automotive world, with its cheap Datsun pickups and stylish, spunky Z roadsters, had, by the 1990s, fallen on hard times. Given complete control over the company, Ghosn slashed costs and laid off employees, as was expected, but also instituted a sweeping reorganization of the entire company, announced an ambitious slate of new vehicles and promised that if Nissan was not profitable in 2000, he and his entire managerial staff would quit. Saddled with billions in debt, the company merged with Renault in 19
Read the book on the Ford turnaround instead. Smacks of hero worship. Interesting story, but the author appears to be overly infatuated with Ghosn to the point that the book reads like fiction.. Engrossing account of an important, bold turn-around As we continue to read about the Fiat debacle in Italy, and the grim plateau that car sales figures are cutting in the US, it is difficult to escape the sheer morbid curiosity about how Ghosn has, in less than four years, managed to take a company that many thought was heading for utter disaster and turn in it into one of the hottest automotive manufacturers on the planet (Nissan has once again raked in a record quarter as I write).David Magee does an engaging job of capturing Ghosn's audacious yet down-to-earth att. shallow Declan Hayes David Magee's book tells the very interesting story of how Nissan's fortunes were revived by "a fiery, intellectual, Brazilian-born, French educated man of Lebanese descent, Carlos Ghosn".Although Nissan was established in 1933, it had its heyday in the 1960s when products like its Z car took the American market by storm and its Datsun brand was a global brand leader. By the late 1990s, Nissan had lost its focus and direction. Whereas Honda and Toyota were both going from strength to strength, Nissan languished, its