Thoughts From A Grumpy Innovator
| Author | : | |
| Rating | : | 4.54 (622 Votes) |
| Asin | : | 9081880039 |
| Format Type | : | paperback |
| Number of Pages | : | 168 Pages |
| Publish Date | : | 2017-02-09 |
| Language | : | English |
DESCRIPTION:
Smart, funny, grumpy This book will be especially enjoyable to people working in mass market product innovation. For others it offers a glimpse into the messy and chaotic kitchen of product development.The Grumpy Innovator is filled with snippets of wisdom that vary from incomprehensible jargon for insiders to universal life lessons to downright philosophy. Most of it however is a funny yet insightful account of the rocky road that leads to successful (or less than successful) new products.The size and format make it an excellent read while you'r. Klas Bertilsson said A Great summary of the hurdles in Innovation. It was a great easy read. The twitter quotes provokes thoughts and the black summary pages put it all in context.I recommend it as a base for discussion in your company.Klas BertilssonConcept ManagerAlfa Laval.. Grumpy? Yes! Innovator? Double yes! Costas Papaikonomou has a great (innovative!) product idea in the "Thoughts from a Grumpy Innovator." Based on his many Tweets and his long history in product development consulting, the book alternates pithy (sometimes grumpy) aphorisms with short essays on elements of the product development process, mostly oriented toward consumer products. With gentle humor, and occasionally not-so-gentle humor, CP reminds us to keep feet on the ground, keep the customers' interests foremost, and avoid all easy solutions offered by slick
Nevertheless he's quite grumpy. It's been an amazing journey, playing in the birth chambers of mass market multinationals. Costas Papaikonomou is one of the founders of Happen, one of the fastest growing creative innovation agencies of the 21st century. Why are so many brilliant ideas culled before they've had a chance to shine in the real world? Why are so many awful ideas pushed through the system and launched, only to fail miserably, ruining careers and bankrupting businesses? Why are so many blatantly obvious market opportunities ignored and not fulfilled with the right products, helping people lead happier lives and bringing prosperity to the companies that could have introduced them? This little book is my attempt at understanding why so many innovations fail, why that is often wholly unnecessary and what may help tilt the balance more favorably.. A career in innovation - studying, dreaming, creating, researching and realizing new products