The Fall of the Packard Motor Car Company
| Author | : | |
| Rating | : | 4.57 (751 Votes) |
| Asin | : | 0804724571 |
| Format Type | : | paperback |
| Number of Pages | : | 309 Pages |
| Publish Date | : | 2016-11-02 |
| Language | : | English |
DESCRIPTION:
Told for the first time this is the complete story of the puzzling decline and fallin the midst of a huge automotive boomof one of America’s most prestigious automobile manufacturers
From Booklist Larger business history collections will want to acquire Ward's analysis of Packard's mid-fifties failure. Ward, a University of Tennessee transportation historian, summarizes the company's early days--from the turn of the century to the 1935 release of the 120, Packard's first middle-market vehicle--in a single chapter; four more follow the firm through the Depression and World War II. A nuanced exploration of a notable business failure in the midst of the postwar boom. Ward's gracefully written narrative examines the many factors that pushed
"Bring something to drink, as this book can be a bit dry" according to Larry C. Some good info here, but the overall book is a little bit dry. Mr Ward uses a lot of sources for his writings here, but I get the sense he never really tells us what his opinion is of the reason the Packard Motor Car Company failed. Still, I enjoyed the book but it could have been better.. "Equal in power and prestige to Packard itself" according to ZetaReticuli1111. Without a doubt the greatest book ever written about the Packard Motor Car Company. It concentrates on the post war models and personalities that shaped the company into its purchase of the Studebaker Corporation in 195Equal in power and prestige to Packard itself ZetaReticuli1111 Without a doubt the greatest book ever written about the Packard Motor Car Company. It concentrates on the post war models and personalities that shaped the company into its purchase of the Studebaker Corporation in 1954, its attempts to create the fourth full line company and merger with AMC. President James Nance was brought in to "turn this thing around" from Hotpoint. He almost succeeded, and it is a tragedy of monumental proportion that he failed. the cards where stacked agains't him and nothing could have altered the outcome. Though I read this . , its attempts to create the fourth full line company and merger with AMC. President James Nance was brought in to "turn this thing around" from Hotpoint. He almost succeeded, and it is a tragedy of monumental proportion that he failed. the cards where stacked agains't him and nothing could have altered the outcome. Though I read this . "Readable and informative" according to Manuel Ferro (bonnuit@usa.net). I have owned several books of antique automobiles, including Packards. This book is about the company itself and what lead it to its precipitous decline after WWII.It is very readable and informative. It is one thing to read tables of sales and changing positions in the marketplace among brands, which are available in automobile encyclopedias. This book, however, explains WHY things happened. For instance, I did not know that in 195Readable and informative I have owned several books of antique automobiles, including Packards. This book is about the company itself and what lead it to its precipitous decline after WWII.It is very readable and informative. It is one thing to read tables of sales and changing positions in the marketplace among brands, which are available in automobile encyclopedias. This book, however, explains WHY things happened. For instance, I did not know that in 1953 Ford decided to be No.1 at any cost. Ford's deep pockets were used to buy market share. GM did the same. This created a. Ford decided to be No.1 at any cost. Ford's deep pockets were used to buy market share. GM did the same. This created a