Talent Is Not Enough: Business Secrets For Designers (2nd Edition) (Voices That Matter)
| Author | : | |
| Rating | : | 4.64 (854 Votes) |
| Asin | : | 0321702026 |
| Format Type | : | paperback |
| Number of Pages | : | 448 Pages |
| Publish Date | : | 2013-10-05 |
| Language | : | English |
DESCRIPTION:
Waste of time Mitchell Bellach Was waiting for it to become relevant and it didn't. It actually included suggestions like;"If you're currently in a design degree program, you have access to your school's computer lab. Once you graduate, however, that access will end. Plan ahead by buying your own computer and printer and establishing you own internet access and e-mail account." (p.30)-This second edition was published in 2010!!! I Ended up skimming all four hundred and thirty pages in two nights. Also very North American centric with it's advice and references.. A must for design business owners Whit Gurley This book is the closest that I've seen to a proper design business bible. I've made use of other design business books, but none feel as comprehensive, modern and well laid-out as this one. I expect to be referencing it for the rest of my career.. Useful inside info in compact book Got this for one of my graduate classes at Academy of Art. Informative book that goes into detail about inside design practices and tips to know. Lots of info in a compact book. It isn't full of picture or fancy designs--just the facts.
And, because of his experience as a designer, Shel brings a sensitivity and understanding to administrative issues while still respecting the artistic side of our industry.” Frank Maddocks, President, Maddocks & Company “Now that design skills have become a commodity, you need business skills to focus them. You’ll find information on key issues facing designers from freelancing to managing established design firms. A strong visual focus and to-the-point text take the fear factor out of learning about thorny business realities like staffing, marketing, bookkeeping, intellectual property, and more. The best business guide for design professionals just got better! This revised and expanded second edition includes everything designers need—besides talent—to turn their artistic success into business success. Shel has written a crackerjack book that will be on the shelf of every ambitious designer.” Marty Neumeier, author of Zag and The Brand Gap . Here are just a few of the things you&rsqu
He has served on the national boards of AIGA and the Association of Professional Design Firms. He currently provides management consulting services to a range of creative firms in both traditional and new media, and he serves as chairman of the AIGA Center for Practice Management. and the U.K. Shel has written the Professional Practice column for STEP magazine, the Design Business news
The lucky readers of Talent Is Not Enough: Business Secrets For Designers will absorb many important messages that are essential to success. It’s loaded with the specific, usable, real-world business knowledge that designers need. Use this book religiously: you'll have more energy for what matters most — creativity." Bill Camarda Read Only "It is by far one of the best — if not the best — graphic design business book I have read." Daniel Schutzsmith Graphic.Define "Shel Perkins spells out every aspect of business for every type of designer in language that is easy to understand. Shel has done a masterful job of making the information simple, clear, and easy to follow. “This is a virtual encyclope