Ratings Analysis: Audience Measurement and Analytics (Routledge Communication Series)
| Author | : | |
| Rating | : | 4.93 (582 Votes) |
| Asin | : | 0415526523 |
| Format Type | : | paperback |
| Number of Pages | : | 344 Pages |
| Publish Date | : | 2016-10-11 |
| Language | : | English |
DESCRIPTION:
Lawrence W. About the AuthorJames G. Phalen is associate professor of media and public affairs at George Washington University. Webster is professor of communication studies at Northwestern University.Patricia F. Lichty is professor emeritus of media at Northwestern University
Webster is professor of communication studies at Northwestern University.Patricia F. James G. Lawrence W. Lichty is professor emeritus of media at Northwestern University. Phalen is associate professor of media and public affairs at George Washington University
Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. This updated edition covers:International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Emerging technologies, reflecting the ever increasing w
"Nice." according to Theodore V. MccOnnell. Everyone on the Advertising industry should read this book. It comprises the "why" and the "how" underlying most advertising measurement in succinct terms from authors who have no stake in the game. Nice.