Org Design for Design Orgs: Building and Managing In-House Design Teams
| Author | : | |
| Rating | : | 4.99 (919 Votes) |
| Asin | : | 1491938404 |
| Format Type | : | paperback |
| Number of Pages | : | 198 Pages |
| Publish Date | : | 2016-12-25 |
| Language | : | English |
DESCRIPTION:
Peter Merholz is President and one of the co-founders of Adaptive Path. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.Peter's personal blog, peterme, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy. For more than six
Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.You’ll discover:Why design’s role has evolved in the digital ageHow to infuse design into every product and service experienceThe 12 qualities of effective design organizationsHow to structure your design team through
LYH said The greatest design mentor you could ask for, in your back pocket. The minute I started reading Org Design for Design Orgs, I couldn't tear my eyes from it. It was almost "The greatest design mentor you could ask for, in your back pocket" according to LYH. The minute I started reading Org Design for Design Orgs, I couldn't tear my eyes from it. It was almost 2am when I found myself in the middle of chapter 7, and had to talk myself into getting some sleep.This book was so rich with personable, practical advice on how build design culture that I felt like I was in a cozy fireside chat with a design mentor. It was like listening to stories from someone who has lived through it all. Someone who could relate and empathize deeply with the issues I'm facing with my design organization, and give smart, actionable advice on how to p. am when I found myself in the middle of chapter 7, and had to talk myself into getting some sleep.This book was so rich with personable, practical advice on how build design culture that I felt like I was in a cozy fireside chat with a design mentor. It was like listening to stories from someone who has lived through it all. Someone who could relate and empathize deeply with the issues I'm facing with my design organization, and give smart, actionable advice on how to p. Case for change plus an actionable change plan. A thorough and readable treatise on the importance of design to today's organizations as well as a practical, actionable guide to implementation. Case for change plus change plan. What else do you need? Nothing but action!. "Small and Powerful Book?" according to Theseus. No surprise, but the design process -- specifically spearheaded by design professionals -- has become more important. How does one organize and recognize the centrality of this process? How can design and designers flourish? Perhaps the greatest compliment I can give this book is that it is a time-saving device that won't waste much of your time. It is short book. Much shorter than an airplane read.The authors give you a list of the 12 qualities of effective design organizations, but, more importantly, discuss how design teams role tend to change ("evolve") and that sophis
He has the perhaps dubious distinction of coining the term "blog" in 1999, when blogging was still a nascent genre.. About the AuthorPeter Merholz is President and one of the co-founders of Adaptive Path. For more than six years, he has been instrumental in developing the company's world-class consulting, training, and public events. Peter began his work at Adaptive Path with a focus on information architecture, and has since developed expertise in product strategy, user research, and practice development.Peter's personal blog, peterme, and his essays for Adaptive Path demonstrate his unique ability to foresee what's coming next in information architecture, organizational change, and product strategy