Look & Flow
| Author | : | |
| Rating | : | 4.69 (905 Votes) |
| Asin | : | B0084IK1F4 |
| Format Type | : | |
| Number of Pages | : | 195 Pages |
| Publish Date | : | 2015-01-13 |
| Language | : | English |
DESCRIPTION:
Mandatory reading for product managers! Harsh Jegadeesan I just finished re-reading the book and I must say that this book must be mandatory reading for product designers and product managers.While the story telling and prototyping would definitely help to validate hypothesis with end users and customers, I also believe that these approaches would also help incommunicating the product vision. validate right flow to design prototypes and products Narender Gangapuri I read this book and it is very interesting and useful for all Designers.The authors have described many scnarios which are helpful for a designer's day to day activity. After reading, as a Designer I conclude that this book will be good help for us to validate right flow to design prototypes and products.Thanks to authors Prashanth, E. Erik Sowa said The authors' considerable experience shines in this concise book. Having been the subject of one of the kinds of product interviews described in this book, I can tell you that Prashanth and Enric are very effective. This book is an excellent concise summary of their approach. The authors are clearly students of human cognition and there is a wealth of experience distilled into this book.
There is a better way. They need to show the look and flow. They need to tell a story accompanied by a simulation of how a product might work. This book will tell you how to innovate by sharing your product ideas with customers and end users using stories, prototypes and conversations.. They just show the look and feel. Today, many of them tell a story with words and static pictures created in tools such as PowerPoint or Photoshop. Entrepreneurs, product managers and product designers tell a story to sell their ideas to investors, customers and colleagues