Interactive Television Demystified
| Author | : | |
| Rating | : | 4.22 (544 Votes) |
| Asin | : | 0071363254 |
| Format Type | : | paperback |
| Number of Pages | : | 304 Pages |
| Publish Date | : | 2014-03-28 |
| Language | : | English |
DESCRIPTION:
Now is the time to learn about interactive TV--what is can do, how it does it, and who will use it. You MUST read it if *you're in the television or cable industries *you're a technology professional or IT consultant *you're developing interactive TV software or business models *you're interested in datacasting, access, or subscription solutions *you produce or sell entertainment, news, or access, or are thinking of doing so *you cover the TV, Internet, or cable beat as a reporter or financial analyst *you want to know which companies lead in interactive TV *you read DTV and ATSC manuals but didn't understand them *you can't afford $80,000 for an MBA in media *you're a technovideophile *you simply want to be up to speed on this fascinating new technology of key importance to consumers, and thebroadcasting, entertainment, news, communications, and computing industries .
This is a basic introduction to interactive television; what it is, what services are possible and probable, how it is affecting and will affect television, cable and computer industries.. Interactive television is a combination of the TV, the PC and the Internet
frumiousb said Enough information to not feel like an complete idiot.. Book could *definitely* do a better job of specifying which of its sections are relevant to Digital TV in general, and which are relevant to Interactive Television in specific. You do need to understand digital tv to understand the technical issues behind Interactive Television, but that should be made clear(er) by the editor.This said, Whitaker does a good job of putting together enough information so that if you have enough media. Thorough technical coverage I bought this book as someone who works in the industry and needed to sort through the various, and sometimes confusing, standards. The book does an excellent job of segmenting and explaining the technical components of interactive TV and its dependencies on digital TV. Though the book is designed to provide a broad coverage of the industry and technology, it also provides technical building-block details necessary to move beyond t. A Useful Overview of Interactive TV This book covers the technical basics upon which interactive TV is built. It is not a business-oriented look at interactive services, which are still very fluid. What it does cover, quite well, is the fundamental technologies that make interactive TV work. Considerable detail is provided on digital television, the real enabler of this technology, and the standards being developed to make it all work. I found the book a good primer