Hope in a Jar: The Making of America's Beauty Culture
| Author | : | |
| Rating | : | 4.21 (850 Votes) |
| Asin | : | 0805055517 |
| Format Type | : | paperback |
| Number of Pages | : | 352 Pages |
| Publish Date | : | 2016-10-20 |
| Language | : | English |
DESCRIPTION:
For American consumers, the marketing of makeup has long stirred issues of race, class, and morality. Elizabeth Arden came from a poor Canadian family but remade her image into one of "upper-crust Protestant femininity" in order to sell her products. Indeed, Peiss finds, the beauty industry was one of the first to bring a substantial number of women a decent income. Peiss addresses in particular how makeup has long been marketed in ways that assert the superiority of "white" features and skin over that of other races, and how African-Americans and other minorities in the cosmetic industry have
"HOW TO WRITE cultural history. period." according to A Customer. Kathy Peiss' work is always exhaustively researched and engagingly written, with clear arguments and structures. In this, it already stands head and shoulders above the bulk of cultural history written. In addition, this book, *as a straight history text* is also interesting and accessible to . I'm glad I read this book. Book Worm The author asks the question "Why are many women so interested in makeup?" and tries to answer it, while also telling you a history of the cosmetics industry. (It goes back further than I thought.) I don't think she fully answers the question, but the information and ideas she gives are though. So Much More Than Skin Deep A delightful history of cosmetics, I very much enjoy the connections the author draws between feminine agency and the usage of cosmetics. As a feminist who wears makeup, adores makeup and researching the history of makeup, I am charmed and delighted, I was expecting something far less agreeabl
Walker-in shaping a unique industry that relied less on advertising than on women's customs of visiting ("Avon calling") and conversation. Replete with the voices and experiences of ordinary women, Hope in a Jar is a richly textured account of how women created the cosmetics industry and cosmetics created the modern woman.. From New York's genteel enameling studios to Memphis's straightening parlors, Peiss depicts the beauty trades that thrived until the 1920s, when corporations run by men entered the lucrative field, creating a mass consumer culture that codified modern femininity. She highlights the leading role of black and white women-Helena