Digital Video Recorders: DVRs Changing TV and Advertising Forever (Nab Executive Technology Briefings)
| Author | : | |
| Rating | : | 4.72 (783 Votes) |
| Asin | : | 024081116X |
| Format Type | : | paperback |
| Number of Pages | : | 310 Pages |
| Publish Date | : | 2015-12-18 |
| Language | : | English |
DESCRIPTION:
As part of the NAB Executive Technology Briefing series, this book gives you a wealth of market knowledge, business models, case studies, and industry insignts explained in a non-technical fashion. You will also be able to accurately analyze and understand the trends, projections and other data, all of which will help lead to the expedited growth and development of DVR industry.. "Digital Video Recorders" features a macro and micro views of the already established yet still burgeoning DVR industry. "Digital Video Recorders" discusses the impact of the technology across many different industries and platforms, explains hardware, software and technology of set-top boxes, DVR infrastructure, on-screen guides, planning and scheduling, content security, and more. Four specific trends are driving the DVR industry: consumer content choice, consumer content control, personalization of content libraries, and the ability to transfer content from device-to-device and person-to-person. Whether you are an executive in the broadcast, telecommunications, consumer electronic, or advertising space, you will e
Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal. The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. He is also a regular speaker at NAB, NCTA Cable Show, and CES. Jimmy Schaeffler is chairman/CSO of The Carmel
He is also a regular speaker at NAB, NCTA Cable Show, and CES. About the Author Jimmy Schaeffler is chairman/CSO of The Carmel Group, a telecommunications, computer, and media industries consultant located in Carmel-by-the-Sea, CA, since 1995. . The company provides consulting services with focused expertise in cable, satellite, wireless and telephony, and such new, advanced services as VOD, DVRs, HDTV, interactive TV and satellite radio. Schaeffler's insights and views are reported in such publications as Investor's Business Daily, Time Magazine, Business Week and The Wall Street Journal
Greg D. Gudorf said Must Reading in the DVR Technology Space. Just finished reading and I must say Jimmy Schaeffler has done a great job of capturing the DVR market space from both its current and historical viewpoints. I've ordered "Must Reading in the DVR Technology Space" according to Greg D. Gudorf. Just finished reading and I must say Jimmy Schaeffler has done a great job of capturing the DVR market space from both its current and historical viewpoints. I've ordered 25 more copies for various team members and I'm making it a "must-read" for all outside marketing agencies working with Digeo, Inc. as we continue to evolve our MOXI HD DVR experience.. 5 more copies for various team members and I'm making it a "must-read" for all outside marketing agencies working with Digeo, Inc. as we continue to evolve our MOXI HD DVR experience.. A good read and a handy reference Douglas Hilmes The author has done a wonderful job of writing an engaging book about the history and future of DVRs. This book is insightful; it starts by providing a good industry reference point and expands to address the business models, impacts to traditional advertising, and future growth of the industry. I found it to be a good read and a handy reference. This is a great book for anybody in the Bro