Beyond the Pale: The Story of Sierra Nevada Brewing Co.
| Author | : | |
| Rating | : | 4.49 (588 Votes) |
| Asin | : | 1118007360 |
| Format Type | : | paperback |
| Number of Pages | : | 256 Pages |
| Publish Date | : | 2013-01-07 |
| Language | : | English |
DESCRIPTION:
Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.Beyond the Pale chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world."Beyond the Pale describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the productExplores the "Sierra Nevada way," as exemplified by founder Ken Grossman, which includes an emphasis
"Quick and interesting read for fans of autobiographies and special interest books" according to Josh Collins. I've always been a fan of SN and picked this up before interviewing with the company for a job. As a fan I've undoubtedly taken the tour at the mothership in Chico and frequent the Torpedo Room in Berkeley, and this book offers a wealth of information beyond what I learned on the brewery tour. The book is well-laid out and read like part diary / part recollection, though there's a weird part two-thirds of the way through where Ken's voice gets a bit… I'll say it put me ill at ease when he discusses his relationship with a former figurehead of the company, wh. "Best book yet regarding craft brewery startup & growth" according to Patrick Rue. This book is a great read, especially for anyone who owns a brewery or is looking to start one. Sierra Nevada's success is earned through decades of perseverance and Ken's recalling of all of the issues is just as informative as it is interesting. Thanks for your candor, Ken!. Outstanding! John U. Roney A rare inside and personal look at an incredible life and business journey. Ken's passion for brewing and the company he created (not to mention his huge contribution to the craft brewing industry) come shining through in this incredible book.Five stars is not enough!
brewed the first batch of what would soon become a landmark in American craft brewing: Sierra Nevada Pale Ale. His goal: to brew exceptional ales and lagers. is considered one of the premier craft breweries in the United States.. Today, the Sierra Nevada Brewing Co. Ken's passion for good beer began when a friend showed him the basics of homebrewing. An avid backpacker, Ken named the new company for his favorite hiking grounds—the Sierra Neva
His story shows how, with hard work, dedication, and integrity, you can be successful in following your dream.. The sum total of his life provides the foundation of the "Sierra Nevada way," a company philosophy that emphasizes sustainability, nonconformity, following one's passion, and doing things the right way.Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be "among the best brewed anywhere in the world." Beyond the Pale describes Grossman's unique approach, focusing on people, the planet, and the product. Although obstacles obscured Grossman's path, his determination to brew the kind of beer he liked to drink and be his own boss led to the success of one of America's best-loved craft breweries.From his youthful adventures to his experience in dealing with the complex landscape of the beer industry, Beyond the Pale chronicles Grossman's trials and tribulations in building a