Ceo: Building a Four Hundred Million Dollar Company from the Ground Up
| Author | : | |
| Rating | : | 4.75 (578 Votes) |
| Asin | : | 0393029638 |
| Format Type | : | paperback |
| Number of Pages | : | 303 Pages |
| Publish Date | : | 0000-00-00 |
| Language | : | English |
DESCRIPTION:
Excellent for High Tech Small Business Owners CEO presents excellent insight into how the combination of perseverance, continuous skill development, contacts, careful attention to the bottomline, and good luck allow a company to experience phenomenal growth. Especially noteworthy is Ms. Krutzig's business skill growth over the life of the company. There are excellent tidbits of guidance to be gleaned from this book. You'll find the book a quick-read. The ending begs the question, "Where is ASK today?". "Tremendous insights, highly relevant to any business owner" according to A Customer. I loved this book because it shows what it takes to start up and manage a business in a new niche -- forging relationships with early adopters and establishing alliances with industry giants. Sandra Kurtzig's personal story demonstrates how entrepreneurs succeed not by the quality of their product alone. Everyday decisions about employees, customers, alliances, board members, investments -- and the negotiations and timing of them -- contribute as much if not more to an organization's fate. The importance of listening to customers, seeking education and advice from others outside your bu. A Customer said Don't waste your money!. I'm CFO of a fairly new e-commerce company and all I can say is that I've wasted several hours of my life that I will never get back after reading her book. She continually and erroneously predicts the demise of the Internet, keep in mind this book was published in 199Don't waste your money! A Customer I'm CFO of a fairly new e-commerce company and all I can say is that I've wasted several hours of my life that I will never get back after reading her book. She continually and erroneously predicts the demise of the Internet, keep in mind this book was published in 1994! She also has a technique she refers to as the flinch test as a means of pricing her software, she says, "I told them that the price was 50 k" if they didn't flinch "per module" if they didn't flinch "per year." It's bad enough that she employed these tactics but she even had the audacity to publish this! I don't know ab. ! She also has a technique she refers to as the flinch test as a means of pricing her software, she says, "I told them that the price was 50 k" if they didn't flinch "per module" if they didn't flinch "per year." It's bad enough that she employed these tactics but she even had the audacity to publish this! I don't know ab
From Publishers Weekly An aggressive, persistent entrepreneur and a pioneer in Silicon Valley's software industry, Kurtzig heads ASK Computer Systems, the largest public company founded by a woman. Copyright 1991 Reed Business Information, Inc. Being at the right place at the right time, as Kurtzig readily admits, counted heavily; thanks to an ability to adapt her software programs to keep pace with the demands of the industry, ASK thrived. In an instructive, entertaining narrative written with freelancer Parker that includes keen insights into the politics of the computer industry and stock market, she recounts how, in 1971 at age 25, she quite her job selling computer time and, with an investment of $2000, started her own business writing software program systems for manufacturers and computer firms. Professional success was achieved in tandem with motherhood--but at the expen
From tracking the paper routes of 1200 children for a newspaper, she made ASK Computer Systems one of America's fastest growing companies. In 1971 Sandy Kurtzig was a 24-year-old working wife, looking for a job she could at home. A classic American success story.. Here is a woman's Iacocca, the story of a smart, likable, can-do woman who proved that entrepreneurship knows no gender