Making and Selling Cars: Innovation and Change in the U.S. Automotive Industry
| Author | : | |
| Rating | : | 4.85 (795 Votes) |
| Asin | : | 0801888530 |
| Format Type | : | paperback |
| Number of Pages | : | 416 Pages |
| Publish Date | : | 2013-04-29 |
| Language | : | English |
DESCRIPTION:
Avoiding jargon while never over simplifying, Rubenstein gives a detailed and straightforward account of both the production and merchandising of cars. We learn how the industry began and about its methods for building cars and the modern American marketplace. Along the way there were many missteps and challengesthe Edsel, the fuel crisis, and the ascendancy of Japanese cars in the 1980s. Making and Selling Cars explains why the U.S. motor vehicle industry is the largest manufacturing industry in the world.James Rubenstein documents the story of the automotive industry which despite its power, is an industry constantly struggling to redefine itself and assure its success. The industry met these types of problems with new techniques and approaches. Making and Selling Cars: Innovation and Change in the U.S. automotive industry has been and remains a vigorou
James M. Rubenstein is a professor of Geography at Miami University in Oxford, Ohio. His previous publications include The Cultural Landscape: An Introduction to Human Geography, An Introduction to Geography: People Places and Environment, and The Changing U.S. Auto Industry: A Geographical Analysis.
A Geographer Gets Lost The author is a professor of geography who is an expert on the location and operation of domestic auto assembly and component manufacturing plants. In this book he tries to parley that limited knowledge into a history of the U.S. auto industry and fails miserably. This would be a difficult task for a competent historian and is clearly a fool's errand for a geographer.The organization of this book is islands of information surrounded by a s. Marketing meets Car Lover A. Moemeka I bought this book for research on marketing in the US automotive industry. Excellent resource. Complete coverage of the entire industry from its inception.. Really good book Jack Petry All of the information is perfect for a car lover of any kind. Dr. Professor James Rubenstein is a brilliant writer who wrote the book a a way that one just feels like reading more and more. Oddly enough, I read this whole book in one, very long sitting because it was all so interesting. I knew a lot of the information, but a good writer can make hearing things you know just as interesting as learning it for the first time!
(Technology and Culture)It is the best discussion of the evolution of the process of manufacturing cars that I know of. motor vehicle industry in great detailuntil now. D., Associate Research Scientist and Manager of Economic Studies, University of Michigan)This book is suitable for the general reader interested in automotive topics. Rubenstein, who is a geographer, presents an excellent examination of regional sales and production trends Making and Selling Cars would serve as a fine text for undergraduate courses on the motor industry. (Sean P. Historians, geographers, and industrial organization specialists in economics will find it appeal