Hong Kong Apothecary: a Visual History of Chinese Medicine Packaging
| Author | : | |
| Rating | : | 4.18 (997 Votes) |
| Asin | : | 9628681621 |
| Format Type | : | paperback |
| Number of Pages | : | 200 Pages |
| Publish Date | : | 2015-07-15 |
| Language | : | English |
DESCRIPTION:
Designers and artists who are both nostalgic and fascinated with contemporary oriental design elements in packaging design; Creative practitioners and marketers seeking for marketing and design inspirations between design and our daily life; Socio-cultural historians having special interest in the changes of Chinese medicine tradition. --Reviewer
Born in Hong Kong in 1967, Simon GO is a photojournalist who, over the last eleven years, has concentrated on documentary and fine-art photography.Having graduated from the Polytechnic University’s Swire School of Design in 1989, Go turned to photography with particular emphasis on reportage features, and economic and political subjects.
Andrew S. Cahan said An Amazing Work. Hong Kong Apothecary is a monumental work that presents the evolution and integration of traditional Chinese medicine, packaging art, Chinese philosophy, and regional history. The depth of Simon Go's understanding of his subject and his artful way of presenting it make this book highly informative and a great deal of fun. Just having the opportunity to see the rare examples of ephemeral history is alone well worth the cover price.Andrew S. Cahan
This book transports us to the exotic world of Chinese Medicine – a world of saan (powders), yun (pills), gou (plasters), dann (pellets), etc for every known ailment. It documents contemporary changes in the packaging of Chinese patent medicines and stores since the mid-19th.. These forms had a direct influence on the materials, typefaces, patterns, and compositions used in packaging